teamwork is essential
Depending on the situation, reviewers may not particularly want their pictures to be available on the internet -- like if they're reviewing a cake for their son's birthday party. This was the case for Decadent Cakes, who showcase their customer testimonials on a whimsically designed webpage along with names, locations, and sometimes pictures of the cakes made for those people. We love that they refer to their customers as "friends," too.
Another really cool, unique thing they do? Each client story module links to the client's website, Facebook page, and app in both the Android and Apple app stores. Now that's loving your clients back.
Many companies struggle to grab people's attention using their testimonial pages, but Enigma Software does a great job of catching your eye as soon as you arrive on the page. The first thing you see is a set of short customer quotes over large, bold images -- a trademark of modern web design -- that rotate on a carousel.